Catherine White
CATHERINE WHITE
SENIOR ASSISTANT MEDIA PLANNER AT SSCG MEDIA GROUPÂ
SUNY GENESEO ENGLISH AND COMMUNICATION GRADUATE '19
Work Experience
Professional History
Senior Assistant Media Planner - SSCG Media Group
October 2020 - Present
Ensures multichannel campaigns have necessary items for launch, including tagging and target lists
Responsible for training and onboarding multiple new employees of all levels on agency processes
Maintains most assistant media planner responsibilities in addition to above duties
Manages client deliverables and metric reports of smaller branded campaigns
Assistant Media Planner - SSCG Media Group
October 2019 - October 2020
Updated internal and external planning documents (pre-trafficking matrixes, flowcharts, contracts, insertion orders) following campaign changes
Responsible for initiating and finalizing client billing of over $25 million of media space
Supported internal planning, operation and analytics teams and external creative agencies to execute client deliverables across multiple multichannel media Pharma campaigns
Editor-in-Chief-SUNY Geneseo Lamron Newspaper
August 2018-May 2019
Oversaw operations of entire newspaper including content selection, design, budget and production
Managed an editorial team of 15 to ensure adequate workflow and timeliness of deadlines
Edited approximately 30 articles weekly for grammatical errors and AP style
Wrote weekly articles for various sections such as News, Sports, Opinion and Arts and Entertainment
Marketing Intern-Department of Career Development at State University of New York at Geneseo
August 2017 - May 2019
Worked with marketing team to publicize and promote department programs, activities and services
Developed brand voice through online platforms such as blogs, social media and email blasts
Created and designed promotional print, digital and video assets
Photographed department events and professional headshots for students
Consistently monitored and updated department website
Newsletter Editor-Deer Mountain Day Camp
June 2018-August 2018
Implemented a weekly print newsletter to inform members about various programs and wrote articles covering special occasions
Photographed events as needed and used images for marketing collateral
Arts and Entertainment Editor-SUNY Geneseo Lamron Newspaper
September 2017-May 2018
• Writes national media and campus art event reviews
• Edits 6-8 articles per week for grammatical errors, sentence structure, content and AP Style
• Responsible for weekly production of Arts and Entertainment section via Adobe InDesign
• Delegates assignments to writers, works with peers to create various content for newspaper
• Previous Staff Writer and Assistant Arts and Entertainment Editor, as of Feb. 13, Editor-in-Chief Elect
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Marketing Intern-Department of Student Life at State University of New York at Geneseo
January 2017-April 2017
Promoted department services via social media, word-of-mouth and creation of physical marketing material
Co-planned reception event for Positively Geneseo nominees with approximately 60 attendees
Worked with other interns to plan and promote a week-long Spirit Week for the entire student body
Public Relations Intern-MACK Digital Communications
June 2016-August 2016
•      Managed social media accounts of various Westchester school districts
•      Attended Westchester school district events to write stories and take photographs for later use on social media and websites
Projects
2016-2017 Positively Geneseo Highlight Book
Positively Geneseo is an organization on the campus of SUNY Geneseo that recognizes individuals who embody values of learning, creativity, inclusivity, sustainability, and civic responsibility. Part of my responsibility as project manager for Positively Geneseo was to create the Positively Geneseo Highlight Book, a booklet highlighting the nominated students for Positively Geneseo this year.
